Marketing Strategies and Analysis for TESCO

SCENARIO:

Currently, you are appointed as a marketing assistant for your chosen organisation. You are asked to form a marketing portfolio. You have to consider the below mentioned following points while preparing the portfolio:

TASK 1:

• your portfolio must depict the knowledge about your chosen company, current marketing strategy and the market place. You have to find at-least 1 competitor of  the chosen company and also compare their current marketing strategy. Along with this, also present the knowledge about the competitor advantage. You have to find out the relevant customer segment which drives the company's growth. Also use the relevant socio demographic, psychographic and behaviour variables in order to create a detailed profile of segments for the company.
• Thus, it is expected from you to find and  evaluate the consumer segment for the organisation. Your answer should be more concentrated towards the , relevancy of segments with each other intended towards the growth of a company.
• Also, examine the 7P's of marketing mix and recommend your suggestions. The elements of marketing mix should include the current product portfolio, retail distribution, pricing strategy and the brand image.   Interpret each element and suggest recommendation.
• This task should be completed in 1000 words approximately.

TASK 2:

1. Refer the ans-off matrix to the selected organisation and also suggest the strategy to expand the global market for future growth.
2. Justify  your discussion with the help of detailed evaluation and also give appropriate recommendation.
3. The maximum word limit to complete this task is 1000 words approx.

TASK 3:

1. Form a marketing campaign of your company on the basis of TASK1 & TASK2.
2. The objectives of this marketing company is to create the awareness among the consumer for the services and products.
3. Consider following points while creating a marketing campaign:
   1. properly outline the marketing campaign
   2. make a plan for execution in your marketing campaign
   3. present, how the marketing campaign will enhance the present market strategy in the company.

This task has to be done in 1500 words approx.

LEARNING OUTCOMES

LO1. Show the perceptive of the theories, models, tools and processes in context to the marketing,

LO2.  Apply the appropriate techniques and tools to attempt the basic marketing analysis and the audit of the present marketing strategy and performances, with the help of your understanding.

LO3.  Evaluate and recommend the appropriate marketing mix to market and target segment.

LO4.  Find out the concepts and the principles implicit in the targeting, segmentation and positioning.  

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